There's an unfortunate curse going around in marketing land.
In short: An obsession with design and "pretty".
A single-minded focus that has generated millions of stunningly beautiful websites and content pieces...
... that sell diddly squat!
Simply put, the "unpleasant" cure is, in the overwhelming majority of cases, to add the right KIND of copy and the right AMOUNT of copy.
As in: You don't need to add 10000 words to sell, you just need to sprinkle in a few of the exact RIGHT words.
Let me show you how Manna Insect did it.
To Highlight How Design And Copy Can Collaborate, Check Out Manna Insects Marketing Graphic
This image highlights the MANY benefits of Manna's BSF solutions:
- 3.5 tn biowaste becomes 550 kilos larvae (that can be used as feed)
- 850 kilos of organic fertilizer
- 10 days turnaround time
- Total work: 6 hours
...and does so economically and convincingly.
The image also positions Manna Insect's 20ft container as the solution, or the Mechanism, to why these amazing results are possible.
Notice how that VERY SAME advertising message could be conveyed just using words (sort of like I did above).
But if you removed the copy...
The illustration is clean, neat and has clear iconography. The container in the middle is a good center of attention. The eye is drawn down the image in the exact right way.
But the image doesn't actually SAY anything.
Counterintuitively for many marketers (especially the "highly creative" kind) the purpose of design is to support the copy.
Not replace it, not overshadow it.
Because:
"A pictures says a 1000 words, but the copy tells you which of those 1000 words to focus on"
You think I'm being crass, but just NOTICE how many company websites, and how much social media marketing content, is primarily pretty pictures with no copy to guide people's feelings about those pictures.
Once you see it, you can't unsee it.
And it's a competitive advantage for you...
Where To Go Now?
Option 1: Click the link below to discover the powerful sales triggers you can use in your marketing.
Option 2: Combine copy and design with the triggers covered above and you'll find your sales department getting a lot more calls, from people who are a lot more ready to do business with you.
Option 3: Send me an email and ask whatever is on your mind. I'm actually famous for being exorbitantly helpful.
(That means really really really really really really really helpful 😉)
If you have questions about how to focus your prospect's attention on the message that'll carry the sale then...
Click the link above to see exactly why such a call is NOT going to be a painful pitch fest - but a 100% useful consultation.