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Copy VS Design

Copywriters and designers have a bit of a "war" going on. These articles outline how to make the absolute MOST of your advertising without letting a pre-occupation with "pretty" get in the way of the sale. Don't get me wrong. Design is VITAL! But many companies are way too heavy on the looks, and incredibly weak on the sale. These articles will clear up any confusion.

Over The Shoulder: How I'd Make This Graph On Insufficient Agricultural Capacity More Impactful

What the HECK is Direct Response Marketing? Can It Help My Startup? (Obviously The Answer Is "yes" 😂)

Businesses Caught In the Crossfire - A Note On the "War" Between Branding & Direct Response Marketing

The Simplest Fix When Design Gets In The Way Of The Sale