"Hey Fred? How the HECK do I find your most interesting stuff?"
The answer: By clicking the links that most entice you, below.
They'll take you to an overview of every article that covers the topic you most want to read.
Try a few and see what happens.
Deep Primal Sales Triggers - Beyer Consulting
The key to sales is always to hit on the deepest, most secret, and most primal emotions in your prospect. To allude to the subconscious desires that your prospect might not even realize they carry around inside. To touch on that unspoken longing that acts as an invisible hand, guiding them through life one day, one week, one year at a time. You see, every product has the ability to tap into these powerful and primal sales emotions - you just need to know how to find them…
Copy VS Design - Beyer Consulting
Copywriters and designers have a bit of a “war” going on. These articles outline how to make the absolute MOST of your advertising without letting a pre-occupation with “pretty” get in the way of the sale. Don’t get me wrong. Design is VITAL! But many companies are way too heavy on the looks, and incredibly weak on the sale. These articles will clear up any confusion.
Can I See It In Action? - Beyer Consulting
If you’re wondering: “What does all this theory look like in practice? Can I see it somewhere? Is it possible to see it in action?” Then these articles are for you. They all show the persuasion principles I cover as they are applied in real life.
Show Me The Numbers - Beyer Consulting
Talk is cheap! You wanna see some NUMBERS! The research. The hard and undeniable proof. Well, here you go. A growing list of articles that contain real-life data that backs up my claims.
Relative Advantage - Beyer Consulting
Want to know HOW effective these different tactics and strategies are? No problem, the articles below all give you the numbers you need.
Over The Shoulder - Beyer Consulting
Want to see how I work?
No problem. Here is a list of articles where I show different ways to rewrite and repurpose existing advertising. My focus is always to make marketing relevant, emotionally compelling and highly compelling. Discover how below.
Outstanding Advertising - Beyer Consulting
These articles are about how to beat the SNOT out of your competitors. What it takes to get noticed and examples of other companies using these approaches.
How It Works - Beyer Consulting
For those who aren’t content with simply being told what to do. For those who want to know HOW things work... These articles are for you.
Toolkit - Beyer Consulting
These are my How-To articles. They are for those who already know the theory, the ideas and the value of implementation. For those who are ready to get down and dirty.
Let Me Test It Myself - Beyer Consulting
For those who want to test whether I’m telling the truth, here are the articles with self-tests and applicable boots-on-the-ground instructions. Action takers - this is for you!